The company responsible for the distribution of the powerhouse Spanish brand Zoomad Labs, in Italy, is exhibiting at this year’s Rimini Wellness show. Alongside the many different Zoomad supplements it carries and has available across Italy, is the all-new on-the-go brand Belva, which means Beast in Italian. The newcomer has two concept products available to try at the show, both unfinished in terms of packaging but at the final stages in taste, texture, and formula.
Belva is going to separate itself from Zoomad Labs by offering functional products geared towards nutrition, performance, and sports in the form of drinks and snacks. Again, it’s a more on-the-go brand that will start with a protein bar and caffeinated energy drink. The edible item is not big, but it packs a whole lot of flavor with a traditional protein-to-calorie ratio, and for the drink, you get 80mg of caffeine with a fair amount of sugar at 26g, leading to a heavy 117 calories.
Again, the Belva Protein Bar and Belva Energy Drink are pretty much finished and will be getting wider availability with actual printed packaging in the near future. This is just the beginning of the brand, as there are plans to expand if it does well with more flavors and varieties. It does go nicely alongside the family of supplements from Zoomad Labs, which, despite its popularity in Europe, hasn’t gone down the road of functional foods and ready-to-drink solutions.
