For the last couple of months, Per4m has been running an interactive campaign centered around its signature Advanced Whey Protein, letting fans decide which flavor would earn a permanent place in the line. The brand came up with five options in Cinnamon Crunch, French Toast Maple Syrup, Raspberry Matcha, Churro Pretzel, and Vincent the Catepillar. Consumers could sample them in sachets, then cast their vote for the one they wanted to see move forward.
While Vincent the Catepillar seemed like a strong contender with its clear connection to the familiar Colin the Caterpillar dessert in the United Kingdom, the winning flavor has turned out to be the intriguing French Toast Maple Swirl. The profile combines warm, buttery toast and the rich and sweet taste of maple syrup, all in a lean protein shake. Following the fan-driven result, the flavor will now move into production and is expected to arrive in full-size tubs shortly.
