Back in 2024, NJIE and its massively popular functional brand, ProPud, came up with its own twist on the deliciously classic soft serve dessert. As you could probably guess, the product was ProPud Protein Soft Serve, but it wasn’t something you could find at retailers and grocery. The Swedish brand went around the country sampling the innovation, and then last year, it brought it back and was exclusively offering it at particular in-person events.
Here in 2026, NJIE and ProPud have decided to bring back the Protein Soft Serve for the third year in a row, and this time, the situation and product itself are much better. Firstly, the company has resurrected the seemingly annual functional food with toppings including sauce, and Cloetta and Malaco candy. The other major detail is that this time around, you can get the cold protein treat from select 7-Eleven locations, making it more accessible.
Consumers in Sweden can head to their local 7-Eleven to see if the ProPud Protein Soft Serve is being served up, and look forward to not only a delicious cold dessert but a better-for-you alternative to regular soft serve, packing 9g of protein per pot and 110 calories.
