Early last year, NJIE and its popular functional food brand ProPud introduced an innovative protein soft serve, a frozen twist on its signature high-protein shake. The product carried over similar muscle-building macros to the delicious ProPud Milkshake, with plenty of protein, low sugar, and moderate carbs. It was first rolled out as part of a national tour, giving fans a chance to try the soft serve at events across Sweden, and that was it, making it quite exclusive.
ProPud, known for several functional foods including its creamy protein pudding and tasty protein milkshake, is bringing back its protein soft serve next month for another run of limited time appearances at specific events throughout the country. The brand will be sampling the returning product at the Craft Marathon in Idre Fjäll on August 22nd, Jönköping Marathon on August 30 th, Stockholm’s Tjejmilen on September 5th, and Kretsloppet in Borås a week later.
