Go Fitness has expanded its growing selection of sports nutrition supplements with its first dedicated vegan protein powder, although it didn’t bring the product to market simply to check a box. The Swiss company says the goal was to create a plant-based alternative that could genuinely compete with whey on taste and texture, resulting in the all-new 100% Vegan Protein for those who lead that lifestyle or are looking for something different.
Rather than relying on a single protein source, Go Fitness has combined pea isolate with brown rice protein and pumpkin seed protein to create a more complete amino acid profile, similar to dairy-powered solutions. The gluten-free formula provides 22g of protein in a lean 30g serving, alongside 2.2g of carbohydrates, only 400mg of that sugar, none of it added sugar, under 2g of fat, and 116 calories, a protein-to-calorie ratio close to whey.
Go Fitness has launched 100% Vegan Protein in two flavors, and they’re not your traditional chocolate and vanilla, with Chocolate Hazelnut and Pistachio, both promising a creamy consistency despite the plant-based ingredients. Each pouch comes with 900g of powder, working out to 30 servings, and while the regular price is €34.90, the supplement is currently discounted through the brand’s website by a strong 25% to €25.90 (29.56 USD).
