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Bare Performance is joining the sports drink race with an RTD version of G.1.M Sport

Bare Performance G1m Sport Drink

Unwell drops full details on its formula including 75mg of natural caffeine a bottle

Unwell Hydration Formula

Alex Cooper calls out the competition and introduces her gently caffeinated sports drink

Unwell Hydration

Prime follows its recent expansion into India with news on Nigeria and Ghana

Prime X Tradedepot Into Ghana And Nigeria

Prime officially debuts in India but with a much higher price than other major markets

Prime Hydration Launches In India

Prime mixes blueberry and citrus for its second wintery Freeze-named flavor

Berry Freeze Prime Hydration Drink

Wet Hydration changes the active ingredients and benefits between each of its flavors

Wet Hydration

Prime celebrates Dia De Muertos in a special edition flavor with Federico Vigevani

Dia De Muertos Prime Hydration Drink

Fans can now customize Gatorade’s squeeze bottles with AI-generated graphics

Gatorade Generative Ai System

Prime’s streak of collaborations continues with Ibai and a completely new watermelon candy flavor

Ibai Prime Hydration Drink

Musashi gets into sports drinks with a functional formula featuring more than electrolytes

Musashi Hydrate Sports Drink

Prime makes a limited flavor with rapper Peso Pluma exclusively in Mexico

Peso Pluma Prime Hydration Drink
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