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Life Pro injects a splash of caffeine into its gummy candy carbohydrate-based bar

Life Pro Gumbar Caffeine

Novo is going after Dorito’s in its latest better-for-you snacking innovation

Novo Nutrition Protein Hots

Grenade’s top-tasting protein shake is back with a bit more protein and few calories

Relaunched Grenade Protein Shake

Fast-growing functional innovator Ahead makes a jelly with only 13 calories a serving

Ahead Nutrition Sugar Free Jelly

Per4m is giving away its April Fools products, including the Pancakes, Bacon & Syrup

Fried Chicken Waffles Per4m Whey

Candy giant Fazer turns another flavor of its classic Dumle candy into a protein bar

Fazer Dumle Liquorice Protein Bar

Trek significantly lowers the sugar in its latest high-protein functional innovation

Biscoff Trek Natural Protein Bar

Maxi blends whey and actual coffee for a hybrid and authentic tasting protein powder

Maxi Maxpresso

Gaming brand Sneak relaunches its energy drink with Brainberry and Astragin

New And Improved Sneak Energy Drink

Viking Power makes a second energy drink for more day-to-day use

Viking Power Glacier Energy Drink

Tsunami adds a more cost-effective protein powder to its Gym Tok Series

Tsunami Nutrition Gym Tok Whey

Chiefs’ energy drink debut gets a second flavor blending orange and pineapple

Tropic Orange Chiefs Bcaa Drink
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