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First availability of Conor McGregor’s MAC Energy goes live on AmazonFirst availability of Conor McGregor’s MAC Energy goes live on AmazonDetails surface on a spooky new Pear Scare flavor of Bloom’s popular energy drinkDetails surface on a spooky new Pear Scare flavor of Bloom’s popular energy drinkC4 is getting into protein soda with 20g of protein from quality whey isolateC4 is getting into protein soda with 20g of protein from quality whey isolateAaron Singerman steps down as CEO of Redcon1 and introduces Outwork IndustriesAaron Singerman steps down as CEO of Redcon1 and introduces Outwork IndustriesCelsius reuses its winter edition Spritz Vibe name but puts a citrus Limoncello flavor insideCelsius reuses its winter edition Spritz Vibe name but puts a citrus Limoncello flavor insideNZ Muscle recalls products after allegations of relabeling and improper repackagingNZ Muscle recalls products after allegations of relabeling and improper repackaging
Allulose

Breakfast innovator Magic Spoon works its protein and low-carb magic on granola

2 min read
Magic Spoon Protein Granola

Introducing Yumtein and its protein-packed gummy bears with just 110 calories a bag

2 min read
Yumtein Protein Gummy Bears

Sepe debuts with a Protein Krispies Treats-style snack packing 15g of protein and 3g of net carbs

2 min read
Sepe Nutrition Protein Treat

Bucked Up introduces its Nitrosigine-powered melt-in-your-mouth pre-workout Pixie Pump

2 min read
Bucked Up Pixie Pump

OWN introduces another mouthwatering EPG-based treat in the Wondersquare

2 min read
Own Wondersquare

Fitness trainer Catalyst reveals its upcoming true meal replacement bar

2 min read
Catalyst Meal Replacement Bar

Nutrabolics introduces the soft baked spin-off of its real food-based Feed Bar

2 min read

Improved Cereal School cereal switches to a blend of monk fruit and allulose

1 min read

RYSE shares details on its first-ever bar, the whole-food-based Loaded Bar

2 min read

ZoCal announces the world’s first zero calorie frozen desserts

2 min read

Introducing the OWN Protein Bar developed with AI technology

2 min read