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April Fools’ Day sees Lenny & Larry’s formulate a shot to boost glute pumps by 50%

Lenny Larrys Glute Boost

Retailer Hypa Sports tackles popular categories in its competitive and self-titled house brand

Hypa Sports House Brand

PRVN adds a blend-style protein powder to its growing selection of sports supplements

Prvn Whey Protein Isolate

Transparent Labs makes a variety pack of five flavors for its 100% Grass-Fed Whey Protein

Transparent Labs Grass Fed Whey Variety Box

Oath Nutrition starts its journey in supplements with a clear protein powder

Oath Nutrition Clear Whey Protein

Black Skull puts a dash of colostrum in its all-new grass-fed whey-based protein offering

Black Skull Whey Grassfed

India’s HealthFarm combines protein and creatine in its newest protein powder

Healthfarm Nutrition Nitra Whey

Naked combines oats, protein and flavor for a convenient functional extension of its family

Naked Nutrition Naked Oats

Battle Bars hits the Arnold Expo and shows off its upcoming grass-fed whey protein powder

Battle Bar Protein Powder 1

Spain’s creative company Big makes a family of flavors themed around miniature donuts

Big Minidona Series

SCI-MX goes clear with 21g of isolate-powered protein and two flavors to choose from

Scimx Clear Protein Isolate

The Curse creator announces a premium isolate-first competitor for the protein category

Jnx Sports The Curse Protein Powder
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