Last week the Dubai Muscle Show took place in, of course, Dubai, and it proved to be one of the better supplement and fitness expos we attended this year. It brought together a broad mix of brands from all different parts of the world, including Europe, the UK, a handful from the US, and Australia by way of X50.
We were very impressed by the number of companies from the Middle East and their creative lines of supplements as well as functional food. The expo was certainly much bigger than we had expected, with the organizers of the Dubai Muscle Show doing an incredible job at having events, activities, and appearances non-stop throughout the day.
If you want to see all of the excitement and intriguing brands and booths we came across, we’ve got a list of the stories we shared during the Dubai Muscle Show below. It is going to be an event return to next year and can only imagine it getting bigger based on everything we saw and the people we talked to.
BFIXX combines peanuts with egg for an extra high protein nut butter
Introducing the very unique functional brand The Craving Busters
Fuel-Up releases a line of supplements to sell alongside its meals
Kinetica unveils its new premium look at the Dubai Muscle Show
LightWhey debuts a show-stealing, high-protein ice cream sandwich
LivAmazon keeps things simple for its snack with as little as 3 ingredients
Muscle Core drops its new beverages at the Dubai Muscle Show as promised
One Pro delivers taste and texture with its vegan-friendly protein bar
Half-size Smart Bar getting another two flavors in the coming months
Applied Nutrition takes home 1 of our 3 Dubai Muscle Show awards
