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Ignite energy drink gets a fresh new look and a Smashing Citrus flavor

kill cliff ignite new look

The beverage brand Kill Cliff has given its tasty, and zero-sugar Ignite energy drink an all-new look, after introducing it two years ago in June of 2018. The company has rebranded the product with a similar look to its Orange Kush-flavored and CBD-infused recovery drink but with a slightly more worn or rugged style to it, with color accents changing between flavors.

While the look is the most obvious change with Kill Cliff’s Ignite energy drink, that is not all it’s done. In addition to the makeover, the brand has put together a fresh new flavor for the product, taking its menu from four to five. Joining the beverage’s first three flavors Fruit Punch, Lemon Berry, and Cherry Limeade, and its more recent Tropicool Thunder, is Smashing Citrus.

Kill Cliff has also changed some of the names of its previously available Ignite energy drink flavors, but it’s still very clear what they are, for example, Chery Limeade is now Cherry Lime Grenade. As far as we know, the formula behind the product is still much the same with a combination of B vitamins, 150mg of natural caffeine, electrolytes for hydration, and just 25 calories.

Kill Cliff is looking to start rolling out its revamped Ignite energy drink and its refreshing citrus flavor one week from now, on Friday the 3rd of July.