Naughty Boy has expanded into many different categories in its short time on the market at just over a year old; in fact, it recently announced it’s getting into the amino space with four different supplements. Following that news, the UK lifestyle brand has confirmed another major category it is jumping into with the saturated and highly competitive world of protein powder.
What we know so far about the upcoming Naughty Boy protein powder is it will feature a whey-based formula, a fully transparent label, and two premium and patented ingredients. Neither of those ingredients has been named, but we also know it’ll have three flavors at launch, which have been revealed in Cinnamon Cookie Dough, Death By Chocolate, and Choctella Ice Cream.
More details on Naughty Boy’s protein powder debut will be shared in the coming weeks and months, although as mentioned, it did just announce its comprehensive Illmatic family of amino supplements. From what we know, the four products in the Illmatic series will be available first, with the unique and tasty-sounding protein powder expected to arrive shortly after.