Redcon1 has grown into many different categories over the years, with some of its more recent efforts being mostly functional and on-the-go type items such as the BAR and MRE Lite RTD. In the coming weeks and months, the two-time Brand Of The Year winner is going to continue down that path with another beverage that makes a lot of sense now that it owns a couple of gyms.
Coming soon from Redcon1 is Hydrat10n or Hydration, a bottle of water, although to take a bit of an alternative angle, the product is filled with purified pH10 alkaline water. While the brand has confirmed the name and approach of its bottled water, it has not revealed how much it is going to cost, but has said you’ll be able to purchase it both individually and eventually in a bulk case.
