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One of Mountain Joe’s teasers turns out to be its entirely new snack Protein Cake

Moutain Joes Birthday Cake Protein Cake

If you were following all of the news from the UK-based functional brand Mountain Joe’s in August, you would have seen the company tease three products, all seemingly new flavors of already available products. One of those was completely unveiled in August and turned out to be a classic Chocolate Peanut Butter flavor of the brand’s decadent Protein Brownie.

After a few weeks of silence, Mountain Joe’s has shared what one of the other two is, and it’s quite the surprise. It turns out the colorful birthday cake teaser the brand put out there is in relation to an entirely new snack not yet on the market. The apparently indulgent product is called Protein Cake, and one of the flavors it’s going to have at launch is Birthday Cake.

The only other details we know about Mountain Joe’s upcoming Protein Cake is that it will indeed be true to its name and high in protein, and lean more towards a cake-like experience compared to its other three snacks. As far as we know, the product is due to launch soon, although we do still have the brand’s carrot cake-themed teaser left to be revealed.