Monster Beverage Corporation has an incredibly robust selection of energy drinks on the market, with more than the popular Monster products in its arsenal. It is also responsible for brands like Reign Total Body Fuel, South Africa’s popular PowerPlay, NOS, and Mother, to name a few. Later this year, the beverage giant is planning to expand its brand into another area of the industry with Monster’s first alcoholic drink.
The upcoming effort from Monster Beverage Corporation will be called Monster Beast Unleashed. It is going to be a malt drink with 6% alcohol, have four flavors to choose from, and be available in standard 16oz cans as well as a slim and sleek 12oz. We don’t know what Beast Unleashed and its debut product will look like, although with a name like that, we imagine it’ll have a similar style to the Monster energy drinks.
Getting into alcoholic beverages is a move we’ve already seen a couple of other competitors from the energy drink space make, in the likes of Bang Energy with Bang Mixx and No Sugar Company in its Vanilla Ice flavor of Joyburst. As mentioned, Monster Beverage Corporation is looking to officially introduce Monster Beast Unleashed later this year, with more details coming as we get closer and closer to the end of the year.
