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Built turns a classic carnival treat into its soft and smooth Built Puff protein bar

Cotton Candy Built Puff

Functional powerhouse Built Brands is no stranger to regularly coming out with new and creative flavors for its many different easy-to-eat treats and snacks, especially its signature bar-format products, the Built Bar and Built Puff. Right near the end of July, the company is back with another addition to the menu of its softer and smoother Built Puff, which despite having that impressive consistency, still packs a nice nutrition profile with the likes of the Brownie flavor having 17g of protein and 140 calories.

Built Brands’ latest flavor innovation for Built Puff is far from your traditional taste for any sort of high-protein snack. The latest experience for the product is Cotton Candy, inspired by the classic carnival treat, but, of course, in the form of a protein bar with 17g of protein, 7g of sugar, 2.5g of fat, and 150 calories. The Cotton Candy Built Puff is said to have a sweet blue cotton candy flavor on the inside and a bright pink layer on the outside, and it’s available for a limited time at at $29.99 for a box of 12.