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Misfits steps away from its plant-based approach with its decadent new Stuffed Protein Bar

Misfits Stuffed Protein Bar

Misfits has officially launched one of its biggest innovations since entering the protein bar category, taking a noticeable step beyond the plant-based products that built its name. The all-new Misfits Stuffed is the brand’s first protein bar powered by dairy sources, and it brings with it a more indulgent, candy-like experience while staying true to the high-protein, nutrition-focused philosophy the company has stood by.

The key feature of Misfits Stuffed Protein Bar is its construction, as it features a creamy, gooey, flavorful filling wrapped in rich double-dipped milk chocolate and finished with a crunchy coating of crispies for a texture closer to a candy bar. There are three flavors to choose from at launch in Salted Caramel, Peanut Butter, and Chocolate Frosting, each promising and promoting a mouthwatering dessert experience.

Despite the significantly more indulgent approach, Misfits Stuffed still packs an impressive 17g of protein, and again, this time it’s not plant-based. The protein in the product comes from casein, whey and collagen, with the carbohydrates sitting at 16g, only a gram of that sugar, and 170 calories. The line is available starting today exclusively through the brand’s website and Amazon at $30.99 for a box of 12.