Brands in Europe have been pumping out special edition advent calendars for the season of giving, but instead of filling them with sugary chocolate and treats, they’re packing their efforts with sports nutrition products and functional foods. Gaming supplement company LevlUp dropped one, Nutrend revealed its calendar earlier in the week, oat-based snack maker Oat King put 24 different flavors into its Christmassy creation, and here we’ve got another one showing some Christmas spirit in GAAM Nutrition.
GAAM Nutrition is a house brand of the Swedish sports nutrition retailer Proteinbolaget, and like many other competitors in Europe, it has released a completely custom advent calendar. The product is, of course, absolutely loaded with single-serving samples of supplements and full sizes of convenient items like protein snacks and treats. The retailer and brand has also put whole cans in several flavors of its popular energy beverage, GAAM Energy, and the smooth protein-packed GAAM Milkshake.
The advent calendar from Proteinbolaget’s GAAM Nutrition is priced similar to others out there at SEK 449 (40.42 USD), which is not too bad when you consider it has 24 different samples and products, each tucked behind windows that in traditional advent calendar style, you open day by day leading up to Christmas.