Naughty Boy has been non-stop here in 2024, as many of our readers will be aware it’s well on its way to hitting its goal of at least 100 SKUs released this year alone, and today we have details of a big boost to its efforts with a bunch of extensions. The simply named Hydration is the UK-based lifestyle supplement company’s entry into the hugely popular hydration space, featuring a combined electrolyte total of a little less than a gram, from quality sources like pink Himalayan salt and an extra 200mg of the MitoReds superfood blend.
Hydration from Naughty Boy already has plenty of flavors to choose from, seven to be exact, and all for its original 30-serving tub size. The brand has announced five more flavors are on the way for its menu of the hydration supplement in Fizzy Peach Sweets, Summer Fruits, another candy taste in Pick n Mix, Blueberry Pineapple, and Mafiosa Twist. Those extensions are rolling out into the market shortly, but that’s not all; the brand is also adding a larger, better value size to the product, doubling the 30 to 60, in three flavors: the previously released Pink Lemonade and Cherry Mango, and the all-new Blueberry Pineapple.
