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Fit & Co releases a protein featuring premium native whey and a competitive price tag

Fit And Co One Whey

Fit & Co is the maker of the top five protein bar, the simply named Fit & Co Protein Bar, known for its ridiculously soft and smooth consistency, lean nutrition profile, and on-point candy-like flavors. Again, it is an extremely enjoyable product, hence the ranking, although while that put the brand on the map, that’s not all it offers anymore. Fit & Co has grown to include all sorts of other sports nutrition offerings with various vitamins, health essentials, creatine, and now a protein powder by the name of One Whey.

The complete name of Fit & Co’s foray into the saturated space of protein powder is There’s Only One Whey, although One Whey is much shorter and sweeter. Brands don’t tend to get overly advanced when it comes to this sort of supplement in Europe, although Fit & Co has a unique feature in its latest. One Whey utilizes premium native whey, at least that’s what it is referred to here in the US, where you get whey directly extracted from milk, rather than cheese, for a higher concentration in EAAs and BCAAs.

The cold processed, less denatured whey in Fit & Co’s One Whey provides 23g of protein per serving, with low carbohydrates and fat, ending on a reasonably low-calorie count of around 110. The brand has debuted the supplement in five classic flavors: Chocolate, Vanilla, Strawberry, Banana, and Cookies, and in a competitively priced 2kg bag. Even with the premium native whey twist, Fit & Co has made One Whey impressively competitive, currently at €39.99 (43.40 USD), which is damn good for 4.4lbs of protein.