Hydration leader Liquid IV has teamed up with Formula 1 in the middle of its current season, for a special edition flavor of its signature supplement, Hydration Multiplier. The brand has given the collaboration its own unique label design with a split of blue shades at the top and red to orange and yellow at the bottom, and a checkered flag coming from the left. It has the F1 logo on the front and on the side of the package it proudly mentions it’s an F1 licensed product.
The partnership between Liquid IV and F1 is indeed a special edition flavor, although, to keep things interesting, consumers are not being told what exactly it tastes like. The name of the flavor of Hydration Multiplier is mysteriously “Mystery Flavor”, a tactic we’ve seen a few other brands in the industry employ. This means that if you choose to purchase the limited time item, you won’t know what it tastes like until you tear open a stick pack and throw it in your bottle.
Liquid IV and Formula 1’s collaboration still has all of the signature ingredients and benefits of any other option for Hydration Multiplier, including various vitamins and a combination 870mg of electrolytes. Unfortunately, this isn’t the sugar-free variant, coming with 13g of carbohydrates, all but 2g of that is added sugar, and it’s available now at $23.40 for a pack of 15 sticks.
