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Mars makes a special edition flavor of protein in partnership with the new Smurfs film

Mars X Smurfs Blueberry Protein Powder

Authentic collaborations have stretched right around the globe since Ghost really put them on the map with its various partnerships, initially involving Warheads, then Oreo, Nutter Butter, Chips Ahoy, Sour Patch Kids, and more. We’ve seen a lot of collaborations that don’t necessarily involve any sort of flavor or food, which is what we have to share today from the popular sports nutrition company Mars, in Asia.

Mars has teamed up with none other than the latest Smurfs film, which is the first in a series of animated movies centered around the world of miniature blue creatures, with Paramount Pictures. The supplement company has made a special edition flavor of its premium whey isolate protein powder. Fitting with the color of the characters, Mars has revealed and released a Blueberry Yogurt Hydrolyzed Whey Protein.

The macros on Mars and Smurfs’ partnership start with 26g of protein per serving, just under 2g of fat, 3.8g of carbohydrates, 3.2g of that sugar, and 134 calories. The brand has packaged the collaboration into a box with 30 single-serving sachets featuring two different designs, and one of four matching shaker bottles. You can snatch up all of that at NT$1,880 (64.41 USD), and it’s all only available for a limited time.