Myprotein aggressively expanded its functional food side over the last few years, stepping outside its comfort zone of pill and powder supplements, and into all sorts of familiar food formats like yogurt and chocolate crunchy pieces, crispy pretzels, and nutritious meal pots. The international powerhouse is now turning its attention to the breakfast window, specifically the cereal bowl, introducing Myprotein Protein Cereal Loops.
The major supplement company has entered the conversation of protein cereal, joining the likes of many other competitors in its local market of the United Kingdom, like Surreal, Eleat, and Grandma Crunch. Similar to those functional cereal makers as well as many here in the US, Myprotein’s Protein Cereal Loops keeps the protein high at 14g per serving from quality whey isolate, and the carbohydrates low at 10g a bowl, none of it sugar.
The total calories on a serving of Protein Cereal Loops come in at 159, which is what you get in the Chocolate flavor, while the other option, Cinnamon, is 142 calories, thanks to its slightly lower protein and fat. Myprotein has the job done on paper in its latest functional innovation, putting a good amount of quality protein into crunchy, nostalgic, hoop cereal, and it is available from myprotein.com at a reasonable £5.99 (8.05 USD).
