
The two new flavors of the decadent Ammmaze Protein Bar are not all Pure Protein brought to the massive NACS Show this year; it also introduced a completely new protein snack that’s on the softer side of life. The name of the upcoming protein snack is Pure Protein Soft Baked Bar, which is as self-explanatory as you can get, as it is a bar packed with a moderate amount of protein, and it’s very simply, soft-baked.
Pure Protein’s tasty new Soft Baked Bar comes with 12g of protein per piece with quality and complete sources in milk and whey concentrate. The innovation is also made using wholesome and nutritious whole grain oats, contributing to the 27g of carbohydrates with 8g of that fiber and 3g of sugar. The fat per bar sits at 7g, resulting in a calorie count of 190 for both of its flavors, Apple Cinnamon and the sweet Wildberry.
Pure Protein only really came out with a different bar, separate from its signature Pure Protein Bar, earlier this year in the Ammmaze Protein Bar. It is doing that again in the Soft Baked Bar, although instead of candy bar style, it’s gone for a wholesome snack with a crumbly outer and fruity puree down the middle. The innovation will be coming to market shortly again, in Apple Cinnamon and Wildberry flavors in boxes of ten.