7-Eleven’s Brands With Heart is a purpose-driven initiative built to spotlight emerging products and accelerate their path into mainstream retail. The program identifies standout concepts, connects founders with merchandising teams, and creates real opportunities for in-store testing and expansion. For young brands, it offers exposure across thousands of convenience locations nationwide, providing scale, visibility, and credibility that few early-stage companies can access.
Among the selected participants in 7-Eleven’s 2026 Brands With Heart is a familiar name in sports nutrition and energy drinks, in the past Brand Of The Year winner, Gorilla Mind. Specifically, Gorilla Mind Energy Drink has secured placement through the program, marking a significant milestone. The efficacious beverage is getting regional in-store tests at 7-Eleven coolers in the coming months, and deservedly so, as it still stands as the most efficacious energy drink we’ve had.
The Gorilla Mind Energy Drink can already be found in a whole host of places, including major specialty names like GNC and The Vitamin Shoppe, as well as some convenience stores. The reputable brand is getting the chance to add 7-Eleven to that list of stockists, which will make the energy and focus-enhancing beverage even easier to get your hands on when on the go.
