Max Effort Muscle recently stepped into the functional food space once again with its simply named Protein Bar. The long-running brand gives you 16g of protein from pea isolate and incomplete collagen, alongside peanut butter, moderate carbohydrates, and a lean 150-calorie nutrition profile. It was designed to offer a balance of taste and macros without going overboard on calories, and since its May launch, it has had the one Chocolate Brownie flavor.
This month, Max Effort Muscle has expanded the menu of its straightforwardly named Protein Bar, and in a big way, tripling its size overnight. There are two new tastes to choose from in Peanut Butter Fudge, combining rich chocolate and creamy peanut butter, and Cinnamon Swirl, inspired by sweet cinnamon pastry and icing. Both flavors are available now through the brand’s online store, where the Protein Bar continues to sell at $33 for a box of 12 pieces.
