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Prime gives fans of its energy drink more to enjoy in a 16oz can with the same level of caffeine

Prime Energy Drink 16oz

Prime puts a softer, lighter taste in the three flavors of its Ice Series

What Does Prime Ice Taste Like

Prime gives its signature hydration drink a smooth-as-ice twist in its Ice Series

Prime Ice Series

Portugal’s Benfica Club makes a bottle of Prime Hydration Drink exclusive to its home country

Benfica Prime Hydration Drink

Prime follows its recent expansion into India with news on Nigeria and Ghana

Prime X Tradedepot Into Ghana And Nigeria

Prime is running a rare sale through its online store in a sitewide BOGO 50%

Prime Black Friday Sale

Prime officially debuts in India but with a much higher price than other major markets

Prime Hydration Launches In India

Prime gets together with Arsenal for a second product collaboration

Prime X Arsenal Round Two

Prime mixes blueberry and citrus for its second wintery Freeze-named flavor

Berry Freeze Prime Hydration Drink

Prime celebrates Dia De Muertos in a special edition flavor with Federico Vigevani

Dia De Muertos Prime Hydration Drink

Auston Matthews and Prime get together for another bottle but this time it’s Ice Pop inside

Auston Matthews Second Prime Drink

Prime’s streak of collaborations continues with Ibai and a completely new watermelon candy flavor

Ibai Prime Hydration Drink
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