Naughty Boy just came out and made the bold statement that in 2024, it is planning to launch at least 100 different SKUs or items, which is a hefty total and does include various flavors for the many all-new supplements it has in store for fans. That is more than two a week, and now fellow UK functional food specialist The Skinny Food has gone and done the same; although its slate is looking a bit different, but by the sounds of things, it’ll be equally as massive getting back to its years past of incredible pace and output.
The Skinny Food Co has revealed that it too will be dropping at least 100 new products in 2024, and while it hasn’t specifically said SKUs or items, like Naughty Boy, we’re gathering that’s what it means by new products, counting the different flavors it puts out each as one product. The past Functional Brand Of The Year nominee goes into even more detail, saying that mammoth 100 releases will include eight completely new categories or formats, and five brands similar to its creative and, of course, tasty, Fakeaway line.
Despite The Skinny Food Co not going into a lot of detail about its minimum 100 different products for 2024 — outside of those eight categories and five brands — it has said more than enough to get everyone excited for the year ahead. The functional food specialist certainly stayed busy last year with plenty of innovations and flavor extensions, but not on the level of triple figures, and knowing the creative strength of Skinny Food, there will be plenty of surprise treats, snacks, and better-for-you foods.
