Powerade is a legacy sports drink in the US as well as internationally, as it has strong availability all around the globe, including in the UK and Europe, where it has just undergone a major revamp and update. The electrolyte-powered sports drink has adopted a fresh new look just in time for the Paris Olympic Games, taking place in the coming weeks, which is incredibly relevant as not only is Powerade a popular hydration and performance drink, but it’s also an official partner of the games.
The new look Powerade has put onto its sports drink in the UK and Europe is a more sleek and modern approach, where the name and flavor callout take up a bit more real estate, but that is only part of the beverage brand’s revamp. To go with the Olympic Games partnership, Powerade has added the Olympic rings logo to the top of its bottles and introduced an all-new flavor for that part of the world, with the appropriately named Golden Mango, joining the already available classic Berry Tropical.
Fans and loyal users of Powerade should have no problem spotting the updated sports drink on shelves and in coolers mostly because of the rebrand but also the Olympic Rings addition and the fact that there will be a bright and bold new color and flavor on shelves in the gold-colored Golden Mango.
