Almost a year ago today, at the same show that is taking place this weekend in Cologne, Germany, FIBO, we were introduced to the alternative ready-to-drink protein company Mucki. The brand uniquely makes a variety of protein beverages that vary in formula and flavor; for example, there is Mango Passionfruit powered by whey and a classic Chocolate that’s plant-based. Alongside the 2025 edition of FIBO, Mucki has released another protein RTD that jumps on a growing trend.
Mucki’s latest innovation is a Peach Ice Tea flavor, and the base or formula is whey. The difference is that this is obviously not a milkshake-style offering in chocolate, vanilla, or cookies; it is indeed a clear-style protein shake, hence our mention of the growing trend. This is the first clear and refreshing competitor from the Austrian competitor Mucki, and it still delivers on nutrition, providing 30g of protein in a half-liter carton, a light 10g of carbohydrates, no fat, and 165 calories.
Another interesting feature of each of the protein shakes from Mucki is that they have a face or character on the front, as they’ve been put together in partnership with someone. In the case of the Mucki Protein Ice Tea, as it’s called, it is a collaboration with professional football player Marko Arnautović. Interestingly, the brand is telling fans to grab the product while they can, meaning it is a limited time launch, and it is available this weekend at FIBO as well as through Mucki’s website.
