Big’s entry into the functional cereal space, the year-old WOW Protein Cereal, continues to grow, built to turn breakfast into a source of meaningful nutrition. Each of its previously four flavors provides 34.5g to 36.6g of protein per serving with just 1.4g of sugar, keeping calories and macros in check for a performance-focused start to the day. The hoop-shaped cereal comes in flavors like Cookies & Cream, Salted Caramel, and Strawberry, with a distinctly dessert-style angle across the board.
In line with the same sweet approach, Big has introduced another taste-forward option for its WOW Protein Cereal in Minidona. It is essentially a chocolate-heavy, doughy mini donut-inspired flavor, something we’ve seen the sports nutrition brand do for some of its powder-format supplements. Like the rest of the cereal family, Minidona has 36g of protein in a 100g serving, 1.4g of sugar, 31g of carbohydrates, and 353 calories, and it is now available from Big’s online store at €6.90 a box.
