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First availability of Conor McGregor’s MAC Energy goes live on AmazonFirst availability of Conor McGregor’s MAC Energy goes live on AmazonDetails surface on a spooky new Pear Scare flavor of Bloom’s popular energy drinkDetails surface on a spooky new Pear Scare flavor of Bloom’s popular energy drinkC4 is getting into protein soda with 20g of protein from quality whey isolateC4 is getting into protein soda with 20g of protein from quality whey isolateAaron Singerman steps down as CEO of Redcon1 and introduces Outwork IndustriesAaron Singerman steps down as CEO of Redcon1 and introduces Outwork IndustriesCelsius reuses its winter edition Spritz Vibe name but puts a citrus Limoncello flavor insideCelsius reuses its winter edition Spritz Vibe name but puts a citrus Limoncello flavor insideNZ Muscle recalls products after allegations of relabeling and improper repackagingNZ Muscle recalls products after allegations of relabeling and improper repackaging
Ahead Nutrition

Ahead goes sugar-free and keeps to just 10 calories for its guilt-free Freeze Pops

2 min read
Ahead Freeze Pops

Ahead puts just under 10g of protein into its decadent new nut butter cups

2 min read
Ahead Nutrition Protein Cups

Ahead launches Salt & Vinegar and Truffle flavors of Protein Flips for FIBO week

1 min read
Ahead Truffle Protein Flips

Ahead takes 4 product ideas from fans and is putting it to a vote on which one it should make

2 min read
Ahead Nutrition Protein Laugengebäck

Ahead adds another cereal to its catalog that’s ring-shaped and high in protein

2 min read
Ahead Protein Bites Cereal

Ahead layers strawberry atop creamy vanilla in its low-sugar Valentine’s edition gummies

1 min read
Ahead Nutrition Sweet Hearts

Ahead makes an entire three-piece Matcha Series for its signature protein powder

1 min read
Ahead Nutrition Matcha Flavors

Ahead rehapes its Low Sugar Gummies into trees, elves, snowmen and more for Christmas

2 min read
Ahead Nutrition Winter Friends And Magic Gummies

Ahead recreates the iconic Oreo cookie without any sugar and lower calories

2 min read
Ahead Nutrition Double Cookies

Colorful brand Ahead brings the fall-theme to Germany in flavors of its protein and syrup

1 min read
Ahead Nutrition Pumpkin Spice Latte

Ahead mixes crunchy popcorn, salty caramel and chocolate for its low-sugar candy bar

1 min read
Caramel Popcorn Ahead Low Sugar Chocolate Bar

Ahead rewards pre-orders of its Advent Calendars with huge earlybird discounts

2 min read
Early Bird Ahead Advent Calendars
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