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Weider creates a Joe’s snacking series with its smoother Joe’s Soft Bar

Weider Joes Soft Bar

Following the launch of Joe’s Core Bar, Weider has released another product using that Joe’s naming style and turned it into a series with Joe’s Soft Bar. This is indeed a separate snack from the original Core Bar, with a more typical build of a main body wrapped in a delicious outer layer, although compared to Joe’s Core Bar, as per the name, Joe’s Soft Bar is a softer, smoother experience.

We don’t have the full breakdown of nutrition yet for Weider’s second Joe’s protein snack, although we don’t imagine it being too far off the moderately-sized 45g Core Bar. That one provides a respectable 14g of protein alongside 8.4 to 9.4g of fat, 14 to 15g of carbohydrates, a light sugar count of less than, and a calorie count falling somewhere between 176 to 185.

Another interesting detail is that Weider is giving its smother Joe’s Soft Bar more flavors to choose from than Joe’s Core Bar. It has confirmed two flavors the product will have on its menu right out of the gate in Cookie Dough Peanut and a vegan-friendly Brownie Cappuccino. There will be a third, although for now, the European brand is keeping the name of that one under wraps.

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