The innovative team at The Skinny Food Co in the UK has been extra creative and unique with some of its launches in more recent years, and it makes sense, as it already covered many of the common formats and types within its first few years on the market. To build some excitement for the next 12 months and continue down that path of keeping things different and exciting, the functional food innovator announced that it is planning to reveal and release over 100 different items this year, similar to Naughty Boy.
This week, The Skinny Food Co has previewed one of the many upcoming products it is dropping here in 2024, and as mentioned, with such an extensive variety of shapes and sizes already covered, it is a rather alternative offering with the High Protein Chocaholic Muffin. This is indeed a soft and fluffy muffin, premade and ready to eat right out of the wrapper, and it is jam-packed full of protein, providing 15g per piece alongside some reasonably low sugar, an area the brand always comes through on, plus reasonable calories.
Once again, with the size and diversity of The Skinny Food Co catalog, it has needed to get a bit creative, and the High Protein Chocaholic Muffin is another example of that. Protein muffins are not uncommon in the world of functional foods, although typically it’s in the form of a powder that you mix with water, make a batter, and then bake into a muffin. This innovation is indeed a premade and prepackaged muffin you can take with you on the go and eat out and about, and it’s coming in a decadent Double Chocolate flavor.