The International Brand Of The Year Award for 2025 has been harder to decide on than any other year. Usually, the winners are clear-cut, and we’ve got the brand taking home the title in mind quickly after running through everything everyone has done from January to December. There were six total nominees for the award here in 2025, and it came down to the giants Myprotein and ESN that absolutely blew us away with their relentless runs of innovation.
Knowing everything each side did, the one we felt had the edge in variety and complexity in the many different products it pumped out was Myprotein. The busy brand was certainly on top of things when it came to flavor extensions and even creative collaborations. It was very much non-stop, from the likes of its Chocolate Easter Egg Layered Protein Bar to the authentic Chupa Chups flavors and entertaining products themed around Marvel superheroes.
While the flavors were fun and kept everything interesting, it was the completely new supplements that did it for us. Despite already having a massive selection of functional foods, we got a few additional protein snacks like Filled Wafer and Crispy Square, as well as Protein Pretzels, here in the US. We also got some solid extensions to Myprotein’s Hydrox Series, Pro Collection, and Origin Line, adding more products at different levels and values.
Myprotein was non-stop this year, and even though we’re summarizing things here, there were still many other standouts worth noting, like the Clear Whey Isolate canned drink, the delicious Protein Cereal Loops, and we can’t forget the whole new protein bar that wasn’t given a name. Myprotein put on a show, strengthening its already massive selection with more to further your goals and results, and earning our International Brand Of The Year Award.
