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XXL makes another plant protein and authentically infuses it with Matcha green tea

Xxl Nutrition Matcha Protein Smoothie

Incredibrew debuts with a line of coffee pod products infused with protein, melatonin and collagen

Incredibrew Coffee

Functional innovator Inlead makes another protein powder that’s entirely plant-based

Inlead Nutrition Vegan Protein

Human Improvement reworks its flagship protein powder with superior ioPea

Human Improvement Performance Plant Protein

Hydration brand Cwench expands into protein with whey and plant-based competitors

Cwench Protein Powder

Protein Works makes another clear protein but with a vegan-friendly formula

Protein Works Clear Vegan Protein

5% Nutrition continues its long-running real food approach in the Real Meal Protein Bar

5 Percent Nutrition Real Meal Protein Bar

All-new meal replacement from SSA in South Africa sets itself apart with a whole-food formula

Ssa Supplements Muscle Food

Spanish brand Big tries its hand at protein cereal in three dessert-style flavors

Big Wow Cereals

OWYN adds a more premium competitor in protein powder with added EAAs

Owyn Pro Elite Plant Protein

VMI Sports combines plant protein, enzymes and electrolytes for its premium ProtoLyte spin-off

Vmi Sports Protolyte Plant Protein

Nutrein puts extra functionality in its clear proteins adding Levagen, HydroCurc and KSM-66

Introducing Nutrein Protein Powder
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