Last week this year’s edition of the NACS Show went down in Chicago, and it was as big, if not bigger, than the many we’ve been to before it. Brands of all shapes and sizes descended upon the McCormick Place Convention Center, showing off their lineups, talking to partners, and sharing upcoming innovations. We captured everything we could and there was far more excitement here than almost any other show on the calendar.
- Bang Energy’s next extension is an all-out lime flavor and incredibly enjoyable
- Crazy Candy is coming out with a higher protein cookie with 20g in a hefty 113g treat
- Gorilla Energy changes its recipe and formula for the US but keeps its distinct flavor approach
- Grizzly Energy is following Root Beer with an equally on-point Cream Soda flavor
- Liquid Death doesn’t deliver on taste in its unextreme energy drink
- Isopure’s innovative Protein Water has a second flavor coming in Strawberry Kiwi
- Isopure’s water-like protein drink is getting a stick-pack supplement spin-off
- MET-Rx packs its High Protein Shake full of protein, electrolytes and vitamins
- Lando Norris’ energy drink with Monster hits coolers alongside the United States Grand Prix
- Monster to honor America’s defenders with its upcoming Ultra Red, White & Blue Razz
- Monster previews another patriotically branded beverage under the Juice Monster Series
- Monster is mixing its original green flavor with a shot of sweet strawberry
- Monster previews Ultra Punk Punch featuring a traditional fruit punch flavor
- Rainbow-colored dragonfruit flavor is on the way for Prime’s signature sports drink
- Prime Ice Series is getting a new Grape flavor and moving to zero sugar
- Pure Protein develops another new protein bar featuring a crumbly build and fruity puree
- Two more tastes revealed for Pure Protein’s flavor-first Ammmaze Protein Bar
- Ready reveals flavors #5 and #6 for its light and crunchy Protein Puffs
- Watermelon Sour Gummy flavor up next for the high-powered Reign Energy Drink
- Stacker2 brings dirty soda to energy drinks in its latest deliciously creamy innovation
To make it easier to catch up on anything you might have missed from this year’s NACS Show, we have compacted all of the headlines down into a clickable list of links. Just tap on any of the stories above to be taken straight to them and come back here for more. The star of the show was most definitely Monster with its Ultra Punk Punch and Ultra Red, White & Blue Razz extensions for our number-one-rated Monster Ultra Energy Drink.
While Monster had the largest number of surprises and innovations at the NACS Show this year there was a lot of other eye-catching, upcoming products, including Prime’s colorful Dragonfruit Fusion flavor and Stacker2’s very creative Dirty Energy Soda. We also got to try the high-anticipated Liquid Death Energy Drink and its unextreme 100mg of caffeine per can, although despite the hype for it, we didn’t end up liking it all that much.
