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Magnum follows its standout pre-workout with an entry into the increasingly competitive hydration space

Magnum Refresh Hydration

Yesly supercharges its wellness water with a moderate dose of natural caffeine

Yesly Energy Drink

BPI Sports co-founder James Grage is coming out with his own supplement brand Mavrik

Mavrik From James Grage

Lower dose of Curcmin C3 leads to a 40% cheaper price tag for Ekkovision’s essential Multivitamin

Ekkovision Cost Effective Multivitamin

Newly unveiled ViON on the way to give ANS a more specialized hydration product

Ans Performance Announces Vion

Skinny Food’s growing newcomer Suprfuel is getting into gummy supplements

Suprfuel Gummy Supplements

Pure Protein adds to its powder business with a well-rounded meal-style protein powder

Pure Protein The All In One

Protein specialist Boba Tea Protein shares full details on its hydration debut

Boba Tea Hydration

Naked reaches out to a younger audience in a nutrition shake specifically for kids

Naked Nutrition Kids Shake

Australian retailer Elite Supplements kicks off its own brand of products with The Elite Shake

Elite Supplements The Elite Shake

SAN also combines EAAs and electrolytes although it’s not as balanced as we’ve seen

San Eaa Hydro

CNP puts over 2g of combined electrolytes into its competitor for the hydration space

Cnp Loaded H2o
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